Why It's Better to Call Your Customers "Customers" vs. "Users"
Why
It's
Better
to
Call
Your
Customers
"Customers"
vs.
"Users"
In
the
world
of
business
and
digital
products,
terminology
plays
a
significant
role
in
shaping
both
your
brand's
identity
and
your
relationship
with
the
people
who
interact
with
your
product
or
service.
One
of
the
most
debated
terms
in
this
regard
is
the
difference
between
calling
people
"customers"
versus
"users."
While
both
terms
are
commonly
used,
calling
your
audience
"customers"
instead
of
"users"
can
have
several
key
advantages,
not
just
in
how
your
business
communicates
with
them,
but
in
how
you
view
and
treat
them.
Let’s
explore
why
"customers"
is
a
better
...
A Restaurant Is Really Just a Giant Credit Card Machine: The Hidden Economy Behind Dining Out
When
we
step
into
a
restaurant,
we
often
think
about
the
food,
the
ambiance,
the
service,
and
the
overall
dining
experience.
But
if
you
look
closer,
you
might
realize
that
a
restaurant
is,
in
essence,
much
more
than
just
a
place
where
food
is
served.
At
its
core,
it's
a
complex
financial
ecosystem,
and
the
centerpiece
of
that
ecosystem
is
something
most
of
us
rarely
think
about:
the
credit
card
machine.
From
the
moment
you
swipe
your
card
at
the
door
to
the
final
tip
you
leave,
the
entire
process
of
dining
out
hinges
on
a
smooth,
secure,
and
efficient
exchange
...
The Impact of Interchange Fee Regulations on Inflation: Understanding the Dynamics
In
recent
years,
discussions
around
inflation
and
its
economic
consequences
have
intensified,
with
policymakers,
businesses,
and
consumers
grappling
with
rising
prices.
Among
the
many
factors
contributing
to
inflation,
one
often-overlooked
area
is
the
role
of
financial
regulations,
particularly
interchange
fees.
These
fees,
which
are
charged
by
card
networks
(such
as
Visa
and
Mastercard)
to
merchants
when
consumers
make
card
payments,
have
become
a
significant
point
of
debate.
As
governments
around
the
world
implement
new
interchange
fee
regulations,
it’s
important
to
understand
how
these
changes
can
influence
inflation.
What
Are
Interchange
Fees?
Interchange
fees
are
the
fees
paid
by
merchants’
banks
(acquirers)
to
...
