Why It's Better to Call Your Customers "Customers" vs. "Users"
Why
It's
Better
to
Call
Your
Customers
"Customers"
vs.
"Users"
In
the
world
of
business
and
digital
products,
terminology
plays
a
significant
role
in
shaping
both
your
brand's
identity
and
your
relationship
with
the
people
who
interact
with
your
product
or
service.
One
of
the
most
debated
terms
in
this
regard
is
the
difference
between
calling
people
"customers"
versus
"users."
While
both
terms
are
commonly
used,
calling
your
audience
"customers"
instead
of
"users"
can
have
several
key
advantages,
not
just
in
how
your
business
communicates
with
them,
but
in
how
you
view
and
treat
them.
Let’s
explore
why
"customers"
is
a
better
...
